Mobile cooking studio for Fuchs Gewürze
The German company was founded in 1952 by Dieter Fuchs and is based in Dissen in the Teutoburg Forest. Two other locations are in Melle and Schönbrunn. With around 7,000 products and 100,000 tons of spices produced, Fuchs has a market share of 75% in Germany.
For the market launch of the premium line: "Fuchs feine Küche" with celebrity chef Alfons Schuhbeck, we were entrusted with the conception and implementation of the promotion project for Fuchs spices. Part of the promotion was the implementation of a mobile kitchen studio and the appropriate branding of the promotion vehicle.