Here you can find everything
about the Christmas Trucks
The great Coca-Cola Christmas Winter Wonderland Tour starts this year again the tour throughout Germany and together with your extraordinary Christmas set up they spread their Christmas magic everywhere.
The American trucks, also called Freightliner, are a huge speciality all over the world and do not only attract attention because of their red color. The Winter Wonderland Set Up offers exciting Christmas activities and magical moments for the whole family. It's worth the trip!
Here you can find out everything you ever wanted to know about the most Christmassy of all roadshows, info on the trucks themselves, where they've been and where they'll be next.
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The Christmas trucks are insane live and the Winter Wonderland set up offers exciting Christmas activities for the whole family - highlight of the year!
Christmas Tour 2022
The Christmas trucks set out to prepare for the numerous Christmas fans. In the luggage with them was the great Winterwonderland set-up. Whether the giant walk-in snow globe, the VR sleigh ride with Santa's sleigh or a meet & greet in Santa's parlor with the man of the hour himself - there was guaranteed to be something for everyone!
The Christmas Spectacle 2022 took place
each time from 15:00 - 20:00.
TOUR DATA 2022
- November 27, 2022 - Marketplace, Heide.
- December 01, 2022 - Kurpark, Horn-Bad Meinberg.
- December 04, 2022 - Otto-Fuchs-Platz, Meinerzhagen.
- 07 December 2022 - Enklerplatz, Homburg.
- December 10, 2022 - Hockenheimring, Hockenheim.
- December 13, 2022 - Lange Zeile, Erding.
- December 16, 2022 - Festplatz, Kirchberg.
- December 22, 2022 - Mercedes Platz, Berlin.
Weihnachtsgalerie
Christmas News
... to a fantastic selection of previous Christmas truck events.
The Weihnachtstrucks have been spreading their magic for some time now and even after so many years, the magic just doesn't wear off. We look forward to many more years with this great project in tow.
We look back on a wonderful time full of Coca-Cola Christmas events with the red and magical Christmas trucks.
where the real Christmas magic happens.
Before each event, we need about a day to get everything in place. Our to-do list this year:
- Set up and decorate the Christmas tree.
- Putting up fairy lights everywhere
- Filling the giant Christmas ball with air and snow
- Waxing and polishing the sleigh before the first ride
- And last but not least, helping Santa get ready for his big show
We are ready for the first event!
![[Translate to English:] Coca-Cola Weihnachtstrucks bei Rainbow Promotion](/fileadmin/_processed_/4/0/csm_IMG_2188-2_01_da7206bf3e.jpg)
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Over the past few weeks, our halls have once again been brightly lit up in christmas red as the trucks competed with each other during the busy preparation phase.
Keep your eyes open! There will be a lot more #christmastruck news in the upcoming weeks!
The rehearsal set-up took place in Bielefeld. Naturally, the #ChristmasTour preparation could not be missed for a flawless winter wonderland set-up, but we'd rather not give too much away just yet ... #sneakpeak
Did you know? The tour has about 4.000 LED #Christmaslights to be set-up each time ??
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2020 has presented us all with incredible challenges. Even the unique Coke trucks were unable to create a festive mood on site as planned.
Nevertheless, Coca-Cola did not miss the opportunity to celebrate the 100th anniversary of the Christmas campaign:
Without further ado, some of the most popular YouTubers and influencers were invited to create content together. For this purpose, one of the trucks was transformed into a sleep-over truck and festively decorated.
Upon entering, a pleasant smell of pine needles from the Christmas tree was in the air and the contemplative mood was set.
The classic Advent calendar and delicious smelling pastries completed the action. Every detail was thought of.
The festive decorations were followed by invitations from a wide variety of personalities who were to provide exciting Christmas fun.
Simon Will could look forward to an exciting challenge, while the Lochis tried their luck at McDonalds in the McDrive ... with one of the giant Christmas Trucks!
Jana Riva revealed her own personal Christmas traditions and Jessabelle Kiko, like everyone else, invited her followers on a one-on-one tour of the Coca-Cola truck. In doing so, she also fulfilled a childhood dream herself, because like for many others, the show trucks are simply something very special, especially at Christmas time.
We say Happy Birthday and remember everyone:
"The best gift is and always will be: time together."
#YouAreTheGift
Christmas is and remains the most wonderful time of the year. With their extraordinary charm, the Coca-Cola Christmas trucks once again spread a festive mood wherever they went.
The Coca-Cola "Christmas Elves" guided the visitors through the Christmas world so that no attractions were missed. Everyone could put their own name or that of their loved ones on Coca-Cola bottles and take an exciting photo in the huge snow globe.
A virtual reality sleigh ride was also part of the programme this year. Here you could feel just like Father Christmas and fly over the roofs of the cities with the help of Rudolph and Co. Those who wanted to be close to Father Christmas, however, met him personally in his comfortably furnished little room, which is already waiting to take a photo with everyone.
Be there when the brightly lit show trucks travel across the country to spread magical Christmas spirit!
This year the red giants will once again take over our entire hall so that the festive fun can begin right on time for the start of the tour. The whole spectacle starts in Herne and the crowning finale will be celebrated in Berlin.
With lots of Christmas magic in tow, you too can be enchanted. Find out whether the Christmas trucks are also in your vicinity.
- 21 November 2019, An der Cranger Kirche, Cranger Weihnachtszauber Herne
- 25 November 2019, Kornmarkt, Bad Kreuznach
- 28 November 2019, Hugo-Boss-Platz, Metzingen
- 01 December 2019, Olympiapark, Munich
- 04 December 2019, Oberkirchplatz, Cottbus
- 07 December 2019, Upper Karlsplatz, Bernburg
- 10 December 2019, Town Hall Square, Hann. Münden
- 13 December 2019, parking Herzogenplatz/Schuhstraße, Uelzen
- 16 December 2019, Forecourt Music and Congress Hall, Lübeck
- 19-20 December 2019, Mercedes-Platz, Berlin
The events will take place from 15-20 hrs.
Safety notice: Larger pieces of luggage and/or backpacks are prohibited on the event site - only bags up to a size of DIN A4 format (20cm x 30cm) are allowed after a manual check. It is also strictly forbidden to bring along fireworks, glass bottles, drugs and weapons of any kind as well as objects that can be used as weapons.
We will keep you up to date and publish more pictures soon.
First stop already attracts thousands of visitors!
Long queues of people formed in front of an almost 30 x 30 m fenced area in the middle of the car park in Mühlenstraße Moers. On 23 November 2018, this was THE point of contact in Moers for thousands of visitors.
The colourful LED fairy lights could be seen from afar, and the Coca-Cola Christmas trucks were also unmistakable attracting more and more visitors and fans.
This year, a completely new concept was launched, offering visitors a whole range of activities. After being guided through a tunnel of lights into the red Coca-Cola Christmas world, young and old can have fun in a giant snow globe, among other things, or feel like Santa Claus in a big sleigh by wearing virtual reality glasses. A ten-metre high Christmas tree rises into the sky in the middle of the area and energy-saving LEDs form a roof over the heads of the visitors.
At the end of the journey through Christmas Wonderland, every visitor receives - this much can be revealed - a small personalised reminder.
In 2018 the Coca-Cola Christmas Trucks will be back on German roads!
Finally the tour dates are online! In our halls the Christmas spirit has already arrived and we are working hard on this year's tour.
We can only reveal so much: an exciting journey awaits you!
Here you can find the tour dates:
- 23 November 2018, car park Mühlenstraße, Moers
- 26 November 2018, Johanniskirchplatz, Hagen
- 29 November 2018, Friedrichsplatz, Kassel
- 02 December 2018, Theaterplatz, Nordhausen
- 05 December 2018, Mercedes Benz Platz, Berlin
- 08 December 2018, Prager Straße, Dresden
- 11 December 2018, Schloßplatz, Meiningen
- 14 December 2018, Marketplace, Karlsruhe
- 17 December 2018, Dern'sches Gelände, Wiesbaden
- 20 December 2018, Centro, Oberhausen
The events will take place from 3-8 pm.
Security notice: Larger pieces of luggage and/or backpacks are prohibited on the event site - only bags up to a size of DIN A4 format (20cm x 30cm) are allowed after a check. It is also strictly forbidden to bring along fireworks, glass bottles, drugs and weapons of any kind as well as objects that can be used as weapons.
More pictures will of course follow during the tour, as every year.
Rainbow-Promotion wishes you lots of fun on the Coca-Cola Christmas Truck Tour 2018!
Stations four and five!
The Coca-Cola Christmas trucks stopped again in Magdeburg and Grimma shortly before Christmas.
As with the first three events, these events were a complete success! There were even the odd marriage proposal on site. Singer Amin Afify created an extraordinary and pre-Christmas atmosphere in Magdeburg.
On our Facebook page you can find more pictures and videos of the events.
The Rainbow Team thanks again for an unforgettable Coca-Cola Christmas Truck Tour 2017!
We are looking forward to next winter with the red giants and hope that you will be part of the Coca-Cola Christmas Truck Tour 2018!
Coca-Cola Christmas Truck in Magdeburg
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The third station!
The third stop of the Coca-Cola Christmas Truck Tour 2017 in Sankt Ingbert was a real spectacle!
Whether it was because Christmas is getting closer and closer, or simply because of the enthusiasm for the red Coca-Cola Christmas trucks. What is certain is that 10 December 2017 will be remembered positively by many St. Ingbert residents. The market place was full of happy people! From 14 to 19 o'clock the famous Christmas trucks stood in Sankt Ingbert. There was of course great Christmas music and many free Coca-Cola bottles. The theme this year is #ThANK YOU SAGES!
Everyone who wanted to share their personal thanks, could do so on a large LED wall.
Team Rainbow would like to thank everyone who was there for a great day in Sankt Ingbert!
Next stop:
15 December 15th, 2017
14 to 19 o'clock
At the Johanniskirche, Magdeburg
Current pictures, videos and news will follow.
The second stop!
On Sunday, 03.12.2017 the Coca-Cola Christmas trucks crowned the beginning of the Advent season at the town hall forecourt in Kassel. It was a successful event for young and old despite the moderate weather. Several thousand visitors came together and were able to admire the three red cult trucks at close range.
Musical support was provided by a gospel choir and BB Thomaz, a talent of "The Voice of Germany".
Team Rainbow thanks all participants for a wonderful day in Kassel!
December 10. 2017
14 to 19 o'clock
At market 12, St. Ingbert
Current pictures, videos and news will follow.
The first stop!
The first stop of the Coca-Cola Christmas Truck Tour 2017 was the Bavarian city of Schwabach.
On 25 November 2017, the time had finally come. The Coca-Cola Christmus Trucks were visiting Schwabach.
The event ran from 14 to 19 o'clock on the Königsplatz.
Our red giants were welcomed by many enthusiastic spectators at the start of the Tour 2017.
It was as always a great atmosphere!
Team Rainbow thanks all participants for a great day in Schwabach!
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The Coca-Cola Christmas Tour 2017 begins!
Our Christmas trucks have just left the premises and are heading for the city of Schwabach as their first destination. Current pictures, videos and news will follow.
Date: 25th of November 2017: 14 to 19 o'clock
Königsplatz, Schwabach
Team Rainbow wishes you a great start into the advent season!
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The tour plan is here!
Coca-Cola Christmas Truck Tour 2017
The official dates:
25 November 2017, 14 to 19 hrs: Königsplatz, Schwabach
03 December 2017, 2 p.m. to 7 p.m.: Town Hall, forecourt, Kassel
10 December 2017, 14 to 19 hrs: Am Markt 12, St. Ingbert
15 December 2017, 14 to 19 hrs: At the Johanniskirche, Magdeburg
16 December 2017, 2 p.m. to 7 p.m.: City Hall Am Markt 16, Grimma
As this year's event is also intended to be an experience for young and old, the Coca-Cola Weihnachtstruck Tour 2017 will be musically supported for the first time by talents from "The Voice of Germany".
In addition to the official dates, there will be numerous special dates, such as individual surprises.
Rainbow Promotion wishes a successful Coca-Cola Christmas Truck Tour 2017!
It will be RED again in our halls!
Like every year, the Coca-Cola Trucks from Bielefeld will set off and tour all over Germany.
To ensure that the roadshow can also enthuse the masses this year, we have already been in the preparations for the Coca-Cola Christmas Tour for several weeks.
Explore the cockpit
Have you ever wanted to take a look inside the cab of a Freightliner that is part of the Christmas tour?
Then now's your chance - check out the inside of a Coca-Cola truck here!
The Christmas magic with the Christmas trucks knows no bounds ..
HISTORY OF THE CHRISTMAS TRUCKS
It all started in 1997 ...
It is one of the most successful promotional campaigns of all time. In 1997, the trucks started their great journey across Germany for the first time, marking the beginning of unforgettable events, great programs and exciting moments during the Christmas season.
2016 marked the 20th anniversary of this success story, and the enthusiasm for the big, red trucks continues unabated. Every year anew, the giant show trucks light up the city centers of selected destinations and make the eyes of young and old light up.
Pompous US trucks, the so-called Freightliners, which provide an incomparable appearance on Germany's roads and are photographed as a coveted motif at every location. They have long since become a kind of myth and legend that we no longer want to miss.
The preparations for the always longed-for action start early. Just in time for the start of the pre-Christmas season, each Christmas truck shines in fresh splendor and is once again elaborately illuminated and transformed. The program is as dazzling and exciting as our trucks. Every year, the organizer has an extensive program in store.
For the 20th anniversary in 2016, stars such as Lena Meyer-Landrut and Yvonne Catterfeld, as well as YouTube stars and a gospel choir were part of the big Coca Cola promotion, in addition to a Santa Clause world. These were spread across several trucks, which fascinated as stages and winter worlds and gave visitors an unforgettable experience.
They are an indispensable part of the pre-Christmas season and we are proud to be a part of this great event and to equip and send our trucks on the road every year.
