Full service

Thanks to our many years of experience and our competent team of experienced experts, we can offer an unparalleled all-round service in which no wishes remain unfulfilled across all areas. From the planning in 3D over the individual handicraft realization up to the final acceptance by the customer. For events and functions in first-class quality, our experienced team is at your side. If you wish, we can take over the planning of complete roadshows and ensure events and functions that are optimally aligned with your goals.

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Individuality is the prerequisite for the success of a mobile promotion. With us, you get innovative complete solutions tailored to your needs. Accurately implemented concepts are the cornerstone for a successful marketing campaign. Benefit from our experience in the field of mobile promotion. Questions are always welcome.

Mobile Promotion

A leading provider in the mobile promotion market for over 30 years.
RAINBOW PROMOTION was founded in 1989 by Jochen Steinkühler and is one of the leading providers in the mobile promotion market. The company itself is not only considered competent and reliable, but also one of the pioneers in its field. AEG and the German Bundestag were among the first customers. The German Bundestag still uses the extraordinary promotion possibilities today.

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Spectacular was also the use of the first American truck here in Germany, which became an absolute success for Olivetti-Promotion in 1990. The American Way: RAINBOW PROMOTION went on its first major tour of the USA in 1992 with a MACK truck.
A highlight since Christmas 1997 is and remains the big Coca-Cola Christmas event. The 12 Coca-Cola trucks launched one of the most successful promotional tours of all time and continue to fascinate and enchant everyone on their tour across Germany to this day.
Continental's latest tire technology went on tour from Buenos Aires to Rio de Janeiro in 1998 with a 24-week South America roadshow. Because the gate was so successful, the Continental tour continued in the former USSR in 1999. Over the years we have had a number of names join us, such as Bostik, Edeka, Fendt, BMW, Bugatti, Huawai, Würth to name a few.

To the references:
Customers, whether new or long-standing, we convince again and again with our comprehensive full-service offers. In 2011, the first new generation of vehicles were completed, lowliners (trailers) and successfully went on tour in the same year. In 2014 the city of Bielefeld celebrated its 800th anniversary and we celebrated 25 years of THE RAINBOW PROMOTION.
For the Goethe Institute / German Foreign Office our truck travelled through 48 US States in only 6 months. The "Wanderbus" drove approx. 30.000 km through the USA in the context of the Germany Year Motto: "WanderbarTogehter".

Years of experience

We at Rainbow Promotion have more than 30 years of experience - you can trust that. The planning and implementation of your project is in the best hands with us! From small promotions to very large events, we are at your side for projects of any size.

Benefit from the professionalism and expertise we have used in countless projects over many years to support our customers in their successful promotion. The solutions we implement are as varied and diverse as our customers, and are completely individual and contemporary.

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The rapid change in all areas of promotion requires flexible and modern concepts, which are optimally aligned to the circumstances and in particular to the wishes and ideas of the customer.

From the selection of the appropriate vehicle to the planning of the interior concept to questions of personnel for your promotion tour, we are your contact.

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The Roadshow Group is your expert for roadshow solutions

At a time when communication is shifting to social networks and online platforms, the need for physical face-to-face contact is growing. Brands and their campaigns are fading in a flooded digital world. This makes it all the more important to create real touchpoints through live Everts, and this is where we come in: with extensive experience and expertise around roadshows.

We bring your brand into the customer's field of vision. Within your parameters, we develop solutions that will happily exceed your expectations. We develop, design and manage your project with passion and smart execution. This creates real touch points between your brand and your contacts, all over the world.
With the help of a roadshow, you can increase your visibility, relevance and success wherever you want. Together, we make the difference with our roadshow solutions.



From the selection of the right vehicle to the planning of the interior concept and questions about the personnel for your promotion tour, we are your contact.