FAQ – frequently asked questions about show trucks and roadshow marketing

What does Rainbow Promotion do?

Rainbow Promotion is a German provider of mobile promotion solutions specializing in show trucks, information vehicles, and event vehicles for brand presentations and roadshows.

What vehicle sizes does Rainbow Promotion have?

There are over 250 vehicles in the pool: from 3.5-ton self-drive variants to show trucks with up to 120 m² of space (including XXL trailers, lowliners, or 200 m² articulated trucks with roof gardens).

What is a show truck?

A show truck is a specially converted vehicle for promotions, events, or roadshows that serves as a mobile presentation or sales space.

Does Rainbow Promotion support me with branding, interior design, and technology?

The Rainbow Promotion team of experts works with you to plan the interior and branding design in accordance with your CI specifications and implements innovative multimedia concepts (e.g., VR, AR, screens).

What services are included in Rainbow Promotion's full-service package?

The all-inclusive package includes consulting, tour planning, scheduling, vehicle staging, technology, on-site support, and Europe-wide implementation.

Does Rainbow Promotion provide insurance for the rented show trucks?

Rainbow Promotion provides the necessary insurance so that the vehicles can be used safely and legally.

How do you choose the right show truck for a promotion?

When choosing a show truck, size, weight, location, technical equipment, loading area, budget, driver's license, and individual brand presentation are important factors for maximum impact.

Does Rainbow Promotion offer Europe-wide use of rented show trucks?

Rainbow Promotion offers Europe-wide use, including planning and permits.

When was the first Coca-Cola Christmas truck tour?

In 1997, the trucks set off on their first big journey across Germany, marking the beginning of unforgettable events, great programs, and exciting moments during the Christmas season.

What makes the Christmas trucks so special?

They are pompous US Freightliners, which, with their festive lighting and eye-catching design, make for an incomparable appearance and have long since achieved cult status.

What services does Rainbow Promotion offer in connection with the Christmas trucks?

Rainbow Promotion is a full-service Christmas partner: they take care of vehicle rental, interior design, tour planning, and technical services (e.g., VR glasses).

Where was the Coca-Cola truck in 2024?

The Coca-Cola trucks toured eight cities in 2024: Berlin, Leipzig, Regensburg, Wiesbaden, Neumünster, Zerbst/Anhalt, Baden-Baden, and Aachen.

How many Coca-Cola trucks are there?

In 2024, two Coca-Cola Christmas trucks were in operation in Germany. In previous years, up to five trucks appeared together in Germany.

What vehicles can I rent from Rainbow Promotion as a self-driver?

Rainbow Promotion offers compact self-drive Infowheels such as Promoter, Merchandiser, Trainer, and Medical for flexible events, trade shows, or roadshows.

Do I need a special driver's license for Rainbow self-drive vehicles?

A Class B driver's license is sufficient for all Infowheel models.

What are the advantages of Infowheel models?

Infowheels are compact, flexible, and quick to set up. They are ideal for events with limited space.

Can I view a Rainbow Roadshow Truck for an event at my location?

Rainbow Promotion will be happy to bring the vehicle to you as a mobile meeting room, free of charge and with no obligation.

What events are suitable for using a roadshow truck?

Roadshow trucks are suitable for trade fairs, product presentations, live marketing, B2B events, and image and pop-up campaigns.

How many people can fit in a Rainbow Promotion roadshow truck?

Capacity varies depending on the model and equipment. Some trucks can accommodate up to 50 people, while smaller models are suitable for around 10–20 people.

What is a roadshow?

A roadshow is a series of events in which a company or product is presented at several locations through mobile events such as trucks or stands.

How do you plan a roadshow?

A roadshow is planned by defining goals, target audience, and locations, organizing the budget, logistics, personnel, and technology, and evaluating its success after implementation.

Who is a roadshow suitable for?

Companies of all sizes, from start-ups to large corporations, can use roadshows, which can be adapted to suit the target audience and budget.

How long does a roadshow last?

Depending on the objectives and scope of the campaign, the duration can vary from a few days to several months.

How is the success of a roadshow measured?

The criteria for success include reach, number of participants, customer feedback, interactions on social media, and sales figures.

What is a recruiting roadshow?

A recruiting roadshow is a mobile event where companies present their organization directly on site in order to address and attract potential talent.

What technologies are used at a recruiting roadshow?

Active involvement of the target group and practical insights are created through the use of modern technologies such as virtual reality (VR), simulations, and digital tools.

How is the target group involved in Rainbow recruiting roadshows?

The target group is actively involved through interactive formats, personal conversations with employees, and practical insights into the company.

What types of promotional vehicles does Rainbow Promotion offer?

Rainbow Promotion offers a wide range of vehicles, including show trucks, information vehicles, promotional trailers, and mobile showrooms, which can be customized for customers.

How do you choose the right promotional vehicle?

The decision is based on factors such as the expected number of people, the purpose of the campaign (e.g., image or product presentation), the target group, and the intended locations.