FAQ – Frequently Asked Questions
Which promotional vehicle is right for your campaign? How do you plan a roadshow, and what services does Rainbow Promotion provide? Explore our FAQs and find quick answers on vehicles, hire, tour planning and mobile marketing.
FAQs about the company Rainbow Promotion
General
Rainbow Promotion was founded in 1989 and has been operating in the mobile promotion market for over 30 years.
The company was founded in 1989 by Jochen Steinkühler and is based at Linnenstraße 77, 33699 Bielefeld, Germany.
The Roadshow Group is Rainbow Promotion’s partner for roadshow solutions (roadshowgroup.com) and forms part of Rainbow Promotion’s joint presence.
Rainbow Promotion also carries out international projects, such as a South American roadshow (Buenos Aires to Rio de Janeiro, 1998/99) and a tour of 48 US states for the Goethe-Institut and the Federal Foreign Office.
Its clients include numerous well-known companies from a variety of sectors – including Coca-Cola, BMW, Volkswagen, Porsche, Bugatti, Continental, Würth, Edeka, Fendt and Huawei. Public institutions are also among them, such as the German Bundestag, UNESCO and the United Nations. The spectrum thus ranges from automotive and consumer goods brands to public authorities and international organisations.
Among the first customers were AEG and the German Bundestag, which still uses the vehicles to this day. In 1990, the first American truck was put into service in Germany as part of the Olivetti promotional campaign, followed in 1992 by the company’s first major US tour with a MACK truck – both are regarded as early milestones in the company’s history.
The Rainbow Promotion team of experts works with you to plan the interior and branding design in line with your corporate identity guidelines and implements innovative multimedia concepts (e.g. VR, AR, screens).
Vehicle categories
Showtrucks
Find out which campaigns show trucks are suitable for, how much display space they offer, and what options are available for branding, interior fit-outs and accessible entry.
Mobile Showrooms
How do the different types of showrooms differ, and which brands and products are they best suited to? Here you’ll find answers to all your questions about high-quality mobile exhibition spaces and international projects.
Electric Promotional Vehicles
Find out about the range, charging time and potential uses of electric promotional vehicles. The FAQs also show how sustainable mobility and personalised brand communication can be combined.
Self-Drive InfoWheels
Which InfoWheels model is best suited to your planned campaign, and what driving licence is required? Find out more here about flexible promotional, training, sales and information vehicles designed for independent use.
Promotional Vehicles
From mobile pop-up shops to compact display areas: discover the various trailer models and find out more about transport, set-up, driving licences and international applications.
Show Stages
What types of events can be staged using a mobile stage? The FAQs answer key questions about stage sizes, set-up, event technology, venues and the necessary permits.
Specials and Custom Vehicles
Tailored campaigns sometimes call for out-of-the-box solutions. Discover mobile studios, designer vehicles and bespoke custom-built solutions for particularly eye-catching brand presentations.
Christmas Trucks
Find out more about organising and running large-scale seasonal roadshows. The FAQs provide insights into tour planning, logistics, vehicle maintenance and the implementation of bespoke Christmas campaigns.
Parade Trucks
What distinguishes a parade truck from a traditional show truck? Here you’ll find information on possible uses, design, equipment and planning for parades, processions and large-scale mobile events.
Vehicles and Hire
Showtruck Rentals
What is included in the hire of a show truck, and how far in advance should you book a vehicle? Here you’ll find answers regarding equipment, branding, support, hire periods and international assignments.
Promotion Vehicles
What types of vehicles are available, and which model is best suited to your campaign? The FAQs will help you make your choice based on your target audience, advertising space, location, campaign objective and budget.
Self-Drive Vehicles and Promotion Trailers
Would you like to organise your own tour? Find out which vehicles can be driven with a standard car driving licence, and which campaigns are particularly well suited to self-drive options and trailer solutions.
Advertising Vehicles
Advertising vehicles bring brand messages directly to the public and create opportunities for personal interactions. Find out more here about vehicle types, design options and how they differ from traditional outdoor advertising.
Roadshows and tour planning
Roadshows
What is a roadshow, who is it suitable for, and what costs can be expected? The FAQs provide an easy-to-understand introduction to mobile marketing tours and their advantages over static event formats.
Roadshow Trucks
Find out how roadshow trucks can be used for tours with multiple stops. The FAQs cover topics including the tour schedule, set-up and dismantling, driving staff, and national and international operations.
Roadshow Tour Planning
From choosing a venue to obtaining official approval: here you can find out what tasks are involved in professional tour planning and what needs to be taken into account for both national and international roadshows.
Marketing and Campaigns
Roadshow Marketing
How does a roadshow bring a brand to life, and how can its success be measured? The FAQs show how mobile campaigns can generate leads, engage target audiences and complement digital marketing initiatives.
Recruiting-Roadshows
Take your employer brand directly to potential candidates. Find out more here about suitable locations, vehicle specifications, employer branding and support for a recruitment tour.
Cost-Effective Marketing
What are the costs involved in organising a roadshow, and how can the budget be used most effectively? The FAQs explain key cost factors, ways of measuring success and suitable solutions for smaller campaign budgets.
Offline Marketing
What role does personal brand communication play in the digital age? Find out how mobile events, product experiences and direct customer interactions can be effectively combined with digital channels.
Services and Company
Full Service
What tasks can Rainbow Promotion handle, from the initial idea right through to the finished tour? Here you’ll find information on consultancy, vehicle selection, branding, logistics, staffing, technology and performance analysis.