The Rainbow 13 on behalf of digitization
In today's world, it is impossible to imagine life without a smartphone. Volkswagen has recognised this and wants to teach digital skills to schoolchildren early by using a specially developed app, the new "xStarters" programme. This is part of a nationwide challenge in which the xStarters visit a total of 10 schools within three weeks. With almost 90 square meters on display, our Rainbow 13 serves as a mobile classroom. The branding goes hand in hand with the program's corporate design: colorful and eye-catching, just perfect for young people. The extension adorns a large print through which the students can identify themselves. Lounge chairs, a small table tennis table, and stools in front of the truck invite everyone into a relaxed atmosphere and facilitate access to the students.
We wish the students and the dedicated xStarters team lots of fun and lots of creative ideas.
Please also visit the Volkswagen xStarters website!
