Training Truck for Denner

Denner Roadshow event

Roadshow through Switzerland

Denner is the third-largest food retailer in Switzerland and chose to hire the Rainbow Showtruck 11 for two weeks as a training space for its employees.

The mobile training room changed its location daily to train as many employees from different branches as possible. Branding was put in place on the outside of the truck for Denner. The company relied on foiling with a simple logo created especially for the project with its very own slogan, "Welcome to the Denner Partner Roadshow 2020!"

Inside the show truck, there was room for numerous portable tables with attached plastic panes. This allowed Denner to comply with the necessary hygiene measures during the training courses. There were also giveaways for the participants and the ultimate must-have: a roadshow cap. Also, the showtruck is equipped with a high-quality floor in wooden optic and LED ceiling lighting. A modern fitted kitchenette, equipped with a dishwasher and a refrigerator, provided the participants with everything they need.

The roof terrace offers 32 square meters of space and the opportunity to enjoy the view over the idyllic Swiss landscape. The 14 advertising panels also serve as a further option to individualize the showtruck. The essential equipment includes the six flags of 5.50 meters each, also designed in Denner’s CI. 


Denner Roadshow for Switzerland Image 1
Denner Roadshow completely built Image 2
Beach flags for the Denner Roadshow Image 3
Mobile training room inside the Denner truck Image 4
Interior of the Denner Roadshow Truck Image 5
Denner Roadshow Truck with palm trees in the background Image 6
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