Roadshow as a perfect marketing & sales campaign
Through a series of successful events, we have developed five ways in which a roadshow fits perfectly into any marketing and sales campaign.
1. marketing pop-up experienc
A great way to draw attention to your brand is to surprise the audience with an extraordinary event. This gives you the opportunity to offer an unforgettable experience to customers who are not used to the liveliness of roadshow tours in big cities. Create the ultimate bond with new and existing customers.
2. showcase your product
Put your product at the centre of the experience to create excitement and anticipation. A roadshow offers you the ideal vehicle to reach both existing customers and new prospects. Your company has plenty of scope to benefit from local advertising and a constant stream of social media activity by strategically coordinating website visits with launch dates in different regions. Roadshows also provide the perfect environment for employee training, product launch experiences for B2B and B2C, or internal campaigns in industries ranging from medical devices to consumer products.
3. sales training
The usefulness of sales training roadshows is already proven and beyond that, we at Rainbow Promotion know no bounds! For example, we travelled to Dubai with Eaton and used SHOWTRUCK #06 to showcase their latest energy saving tools and services. Roadshows are the ideal alternative if your training centre is being renovated or you have a long waiting list of employees who want proper face-to-face training.
4. live product dem
Numbers don't lie: live product demos have been shown to influence up to 80% of purchasing decisions, with 98% feeling more motivated to buy after attending an activation. Product demos can be the key to unlocking high-value B2B sales orders, much like our client Huawei, who have used our Mobile Showroom to showcase their latest innovations every year since 2017. Reach your audience through a roadshow.
5 Employee engagement
If your business is geographically dispersed, a well-planned roadshow ensures that all employees have the same experience - without the expensive costs of bringing everyone together in one place (hotels, flights and time out of the office). Roadshows are also a fantastic way to bring your team together and boost employee engagement.
To successfully plan a marketing roadshow, you need a compelling, original concept. We look at the goals you want to achieve and together we turn them into concrete projects. Our team of experts guarantees that we will find the ideal set-up for your marketing roadshow, resulting in an outstanding experience.
Get in touch with us to find out more about the roadshow solutions that best suit your Barnd.
