All we see is PINK!
A real eye-catcher: our all-over pink #InfoWheels is making its way across Europe to attract the attention of make-up fans and market the new mascara line from ESSENCE!
The eye-catching branding gives you an immediate idea of what this is all about: the new CALL ME QUEEN mascara!
It's hot inside: the baroque-style herringbone floor matches the foiled stucco moldings on the interior walls. The ceiling is covered with mirror foil to get even more height and size out of the compact 3.5-tonner.
Anyone can use the "CALL ME QUEEN" app on the iPad to take a selfie on the throne specially made for the #roadshow. Open mascara is displayed on the velvet cushions of the showcases to present the brush in the best possible light.
