Building Champion Tour 2021 | Rainbow
Life Fitness is touring around Germany, Austria and Switzerland with the HIIT performance equipment from Hammer Strength. RB#10 was transformed into a training room without further ado where sports enthusiasts can try out the new sports equipment.
Live marketing is a powerful tool for introducing new products, as potential customers can try out the gym gear themselves on-site. In addition, as a unique feature for the roadshow, the equipment is available for purchase in limited conditions.
The equipment found space in the large show truck and was positioned in the non-extendable area throughout the drive. Apart from the branding, not much was changed inside the unit itself. The trailer was completely wrapped in black foil and covered with additional plots. The roof panels offer additional labelling space, and the interior walls were covered in Hammer Strength's CI.
We wish Live Fitness a successful tour with the motto "Just Got Stronger"!