The most creative tractor in the world
The year 2020 is a big challenge for everyone. But many prove their strength even during the difficult COVID-19 times. With innovative ideas, significant marketing strategies can be implemented even now. The sensor and system technology manufacturer IFM electronics from Essen used a roadshow as their main promotion tool. The Rainbow Showtruck 02 combined with the modern Colani tractor unit is now on the move throughout Europe.
Due to the eye-catching design of the tractor and the bright orange of the full-wrap branding, this roadshow is guaranteed to attract a lot of attention. The Colani tractor reflects the innovation and creativity of the Essen-based company. It’s already won half the marketing battle just by driving to individual destinations, because generating attention is our top priority.
This B2B roadshow travels directly to its customers in order to present new products and ideas within the spacious double-decker presentation area.
The vehicle itself offers a lot of space, complying with all hygiene regulations.
If you have any questions about the Colani tractor, the Rainbow Showtruck 02, or your own roadshow, get in contact with us today! We are always here to help.
