Catrice on tour

This year, influencer Karo Kauer is once again taking her tour across Europe – and CATRICE is joining her with a striking, experience-driven roadshow. At the heart of the activation is the new Hyper Lash Mascara, designed for maximum volume and bold expression.

An experience that brings the brand to life

Our team developed a roadshow concept that combines brand storytelling with interactive engagement.
The centerpiece is a promotion truck in the distinctive Hyper Lash look, an eye-catching highlight at every tour stop. Complementing the setup is an interactive photo corner with a kaleidoscope effect, inviting visitors to capture and take home a unique brand moment. A lucky wheel featuring exclusive prizes and professional make-up touch-ups adds further excitement and audience participation on site.

Tour stops and highlights

Following successful stops in Graz, Salzburg, and Munich, the tour recently continued to Berlin, Potsdam & Hamburg where enthusiastic visitors had the chance to experience the world of CATRICE up close.

With this tour, CATRICE continues to strengthen its brand presence while creating meaningful, memorable experiences around its latest product innovation.