With our two units, the ID-Buzz and the Cube, we’re currently on the road at various sports and endurance events to introduce ESN’s new HYDROLOAD Drink to a wide audience, together with ESN athlete Arda Saatçi.

Visitors have the opportunity to sample the new HYDROLOAD Drink and other ESN hydration and performance products for free and learn on-site about how to use them during training and competition.

With its focus on optimal hydration and performance, the concept is particularly well-suited for use at IRONMAN events, running events, and other endurance competitions. That’s why the units are being deployed at renowned sporting events and various running events.

The Cube offers a special highlight: it features an integrated Rogue Fitness treadmill that visitors can use freely. This allows interested individuals to experience the products directly in a sporting context and see for themselves the benefits of modern hydration and performance solutions.

With this roadshow, ESN creates an ideal combination of product experience, physical activity, and direct interaction with the community.