a great success!
Over three months, the COKE Tour brought fans together in Germany and Austria: two months in Germany and one month in Austria.
Tour highlights:
- Lucky Wheel: Visitors had the chance to win exclusive COKE giveaways.
- COKE Palette Promotion: Purchasing a COKE Palette product earned fans a personalized can or T-shirt.
- Selfie Wall: Photos taken in front of the selfie wall could be shared on social media to enter the contest.
- Movie Night: A special film evening was held on the LED wall in Halle an der Saale.
The tour once again demonstrated how interactive experiences and shared moments can make the COKE brand come to life.
