2020 has presented us all with incredible challenges. Even the unique Coke trucks were unable to create a festive mood on site as planned.
Nevertheless, Coca-Cola did not miss the opportunity to celebrate the 100th anniversary of the Christmas campaign:
Without further ado, some of the most popular YouTubers and influencers were invited to create content together. For this purpose, one of the trucks was transformed into a sleep-over truck and festively decorated.
Upon entering, a pleasant smell of pine needles from the Christmas tree was in the air and the contemplative mood was set.
The classic Advent calendar and delicious smelling pastries completed the action. Every detail was thought of.
The festive decorations were followed by invitations from a wide variety of personalities who were to provide exciting Christmas fun.
Simon Will could look forward to an exciting challenge, while the Lochis tried their luck at McDonalds in the McDrive ... with one of the giant Christmas Trucks!
Jana Riva revealed her own personal Christmas traditions and Jessabelle Kiko, like everyone else, invited her followers on a one-on-one tour of the Coca-Cola truck. In doing so, she also fulfilled a childhood dream herself, because like for many others, the show trucks are simply something very special, especially at Christmas time.
We say Happy Birthday and remember everyone:
"The best gift is and always will be: time together."