Coca-Cola Christmas Trucks from 1997 to 2020
It is one of the most successful promotional tours of all time. In 1997, the Coca-Cola Christmas Trucks started their big tour across Germany for the first time, marking the beginning of unforgettable events, great programs and exciting moments during the Christmas season.
This success story has now come to an end for the 20th time in 2016 and the enthusiasm for the big, red trucks is unbroken. Every year, the huge show trucks illuminate the inner cities of selected destinations anew and make sure that the eyes of young and old alike are shining. Pompous US trucks, which ensure an incomparable appearance on Germany's roads and are photographed at every location as a coveted motif. They have long since become a kind of myth and legend that we wouldn't want to do without.
The preparations for the tour, which are always longed for, are starting early. Just in time for the start of the pre-Christmas season, every Christmas truck shines in a fresh glow, while again, elaborately illuminated and rebuilt. The program is as dazzling and exciting as our trucks are. Every year, the organizer has an extensive program in his luggage. For the 20th anniversary in 2016, stars such as Lena Meyer-Landrut and Yvonne Catterfeld, as well as Youtube stars and a gospel choir were part of the big Coca Cola tour, in addition to a Santa Claus world. These were spread over several trucks, which fascinated as stages and winter worlds and gave the visitors an unforgettable experience.
They are an indispensable part of the pre-Christmas season and we are proud to be a part of this big event and to equip our trucks every year and send them on a big tour.