Xiaomi–Showtruck EN

Xiaomi–Showtruck Roadshow InfoWheels Marketingstrategie

Small vehicle, big product world!

With its show truck, the leading technology company Xiaomi, in partnership with the distributor Tekpoint, has a personal promotion tool on four wheels that is particularly flexible and can be used mobile at any time. This allows the smart AIoT devices and smartphones to be presented in a fully networked, even more innovative and individual way than ever before. During the Xiaomi Germany Tour, the InfoWheels solution will be an attention-grabbing hub at trade fairs, events and promotions or when visiting retail partners. Among others, the Xiaomi show truck has already made a stop at specialist markets of Saturn and Media Markt, mobile phone partners such as Deutsche Telekom, Telefónica and distributors such as Herweck and KOMSA.

The mobile exhibition space offers enough room for an extensive and diverse product presentation: from the latest flagship smartphones of the Xiaomi 12T series to lifestyle products such as the Xiaomi Electric Scooter 4 Pro and brand-new Xiaomi Smart TVs of the Q2 series to the fully operational SmartHome system including vacuum-mopping robot and smart hot air fryer, key products from the immense Xiaomi portfolio are represented in the mobile showroom - and many more besides.

The InfoWheels is versatile thanks to its eye-catching design in bright Xiaomi orange. The Xiaomi show truck is a real crowd-puller that combines effective sales communication with unforgettable moments!

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