WÜRTH celebrates its 75th anniversary
WÜRTH celebrates its 75th anniversary this year. Each region came up with its promotion campaign, where they were as creative as they would like to be. One store decided to have an entire week of celebration and organized a miniature trade fair for all their suppliers. WÜRTH Münster hired an InfoWheels to celebrate this milestone with all their regional branches.
They plan to drive directly to their 11 stores and showcase their latest products. Inside the vehicle, the specially-built merchandise back wall includes the perfect presentation area for shoes, clothing, and many more goods. Further storage is right below the product shelf, which is necessary as they will also be handing out free giveaways. Another highlight of this jubilee is the laser engraving machine, which individually engraves every product.
A newly-fitted pantry kitchen with a freshwater tank offers space for a coffee station. There is also a small seating area with a completely new design perfectly suitable for the modern look and feel of this InfoWheels.