The Rainbow 13 on behalf of digitization
In today's world, it is impossible to imagine life without a smartphone. Volkswagen has recognised this and wants to teach digital skills to schoolchildren early by using a specially developed app, the new "xStarters" programme. This is part of a nationwide challenge in which the xStarters visit a total of 10 schools within three weeks. With almost 90 square meters on display, our Rainbow 13 serves as a mobile classroom. The branding goes hand in hand with the program's corporate design: colorful and eye-catching, just perfect for young people. The extension adorns a large print through which the students can identify themselves. Lounge chairs, a small table tennis table, and stools in front of the truck invite everyone into a relaxed atmosphere and facilitate access to the students.
We wish the students and the dedicated xStarters team lots of fun and lots of creative ideas.