Innovation on Tour Across Europe!
For decades, CLAAS has been a market leader in combine harvester technology, revolutionizing grain harvesting in Europe. Now, the company is taking it a step further – with a valuable marketing and training initiative that is hitting the road!
Two state-of-the-art mobile units are touring Europe, setting new standards at trade fairs, customer events, and visits to CLAAS locations – expanding the brand's reach like never before.
The Sales Promotion Truck (Mobile Showroom)
This unit is designed to drive sales – a powerful mobile showroom on wheels. The first stops of the tour are in Croatia and Slovenia, where customers have the opportunity to experience the latest CLAAS innovations up close. (More details will follow in a separate post.)
The Connect Cube (Expandable)
Dedicated to training and interactive demonstrations, this mobile unit showcases the latest CONNECT tool in action – a smart solution for connecting and organizing farming operations, all with just one click from a smartphone. Customers can experience and test cutting-edge technology live.
- Comfortable environment for maximum user experience
- In addition to technical excellence, CLAAS focuses on a cozy atmosphere
- Coffee machine for refreshments ensures guest comfort
- Modern wooden flooring and a thoughtfully designed plant concept create an inviting ambiance
- A powerful climate and heating system guarantees optimal conditions in any season
Flexible, Modern, and Future-Oriented
The modular design of the CLAAS Connect Cube allows training sessions and presentations to be held flexibly at various locations. With cutting-edge technology and a well-thought-out setup, it provides an ideal platform for the digital evolution of agriculture.
The CLAAS Connect Cube – a step into the future of smart agricultural technology!
With this roadshow, CLAAS makes a bold statement: Innovation doesn’t stop at technology – it moves directly to the people who want to experience it!
