Schogetten Birthday Edition 2022

[Translate to English:] Schogetten Geburtstags Roadshow 2022

Chocolate fans watch out

This special chocolate is celebrating 60 years of Schogetten this year and with it the whole of Germany. An exciting marketing idea was needed and the Ludwig Schokolade company decided to take our Rainbow Showtruck #16 on a big anniversary tour through Germany.

180 million Schogetten packs are produced in Saarlouis every year making this location the ideal kick-off event.

The RB#16 looks a little smaller than the other trucks, but appearances are deceptive, because inside there is a whole world of chocolate unfolding in less than an hour.

Join the photo box and create your own individualized Schogette-packaging or play exciting games at the Schogett-O-Mat with great mini prizes.

The fully foiled truck proudly displays its chocolate birthday edition and, in addition to the Happy Birthday, the balloons and confetti are not to be missed. The birthday design is definitely an eye-catcher on the streets and attracts all chocolate fans.

Inside, visitors can follow a path made of Schogetten pieces to reach the Schogetto-O-Mat. Room dividers allow the individual themed areas to be separated. A giant Schogette stuck to the floor indicates the correct photo position and once on it, you get funny snaps showing how to balance on a stack of chocolate pieces. At the counter, a friendly promoter presents you with your personalized Schogette packaging, and the snaps are also available as GIFs via QR code.

Weekend after weekend, the birthday truck makes its way to the selected locations and invites every chocolate lover to dive into the fun chocolate world of Schogetten. 

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