Lancôme Training Tour

L’Oréal LUXE

For the promotion of the Lancôme Youth Finder Gadget, the agency FORTESNICKEL from Duesseldorf came up with something extraordinary: a skin analysis service for the employees at the perfumery and specialist shops. 

And they want to go to each individual shop to demonstrate how to use it personally, which led them to the InfoWheels. The InfoWheels is perfect for such a promotion, as it can travel to as many locations as possible thanks to its fast set-up and dismantling time, a max—10 min. 

The interior contains the standard promoter equipment, consisting of three sideboards, a pantry kitchen and even a seating area! Thus, there is no shortage of storage space! Even the seats inside the InfoWheels can be folded up for additional storage options. 

Goodie bags, cool refreshments from the minibar fridge and much more are carried in this vehicle. Even the robot Pepper found its place and attracted visitors. The whole ambience was completed by the colour-adjustable LED light on the furniture. 

For the branding, most surfaces were covered, and even after a few weeks, they made a short stop here at Rainbow to vary the foiling.