History

THE RAINBOW has been one of the leading providers in the mobile promotion market since it was founded by Jochen Steinkühler in 1989.

The company is not only considered competent and reliable, but also one of the pioneers in this area.

First customers: AEG and the German Bundestag are the first customers and use the exceptional promotion opportunities.

Spectacular: The use of the first American truck for an Olivetti promotion in 1990 became an absolute success in Germany.

American Way: THE RAINBOW goes on tour in the USA with a MACK truck for the first time in 1992.

Coca-Cola Christmas: Christmas 1997. One of the most successful promotional tours of all time starts for the first time. 12 Coca-Cola trucks fascinate on their tour across Germany.

24 weeks in South America: The latest tire technology from Continental goes on tour from Buenos Aires to Rio de Janeiro in 1998.

As far as the Urals: the successful Continental Tour will be continued in the former USSR in 1999.

Here, too, THE RAINBOW impresses with comprehensive full service and perfect logistics.

New generation of vehicles: the first 2 lowliners (trailers) will be completed in 2011 and will be successfully on tour this year.

Anniversaries: In 2014: 800 years of Bielefeld - in 2014: 25 years of THE RAINBOW PROMOTION at the current location in the Bielefeld-Ubbedissen district.

Goethe Institute / Foreign Office: 48 US States in 6 months. With the “hiking bus” we travel approx. 30,000 km through the USA as part of the Germany year motto: “WanderbarTogehter”.